TRIED, TRUE AND TESTED – THE MARK OF GREAT TASTE.
Call us obsessive if you must, but we’ve spent the past 140 years focused on one thing alone – combining soft, pure water, the choicest hops, and pale malted barley to create the finest German Pilsner the world has ever known. No expense was too great, no hurdle too high in pursuit of “Pilsner Perfection”. Take our water – even the fabled waters of Bohemia, previously used to brew Pilsner, were insufficient to satisfy our more exacting standards. After transporting 2,500 liters over the Ore Mountains to our hometown of Radeberg, the water was unceremoniously dumped into our flower beds once it dawned upon us that spring water from our nearby serene forests afforded us the precise smoothness to thrill refined palates. Others have come and gone – adding this and that to their brews in pursuit of fickle fashion. We, however, see compromise as the enemy and stick to what we’ve always done best. Given how long we’ve been around, we trust you’ll agree we must be doing something right. No wonder we are the oldest German Pilsner still delighting the world’s most discerning taste buds today.