English
Empires were falling, new states were born and maps were re-drawn - Europe went through a lot of changes back then. But somewhere near the eye of the storm lay the German town of Radeberg; home to men whose heads weren’t clouded by the turmoil around them. While others conquered lands, they conquered beer and created the distinctive taste of Radeberger Pilsner - the beverage of choice for connoisseurs the world over since 1872. Think of it as their gift to a world in desperate need of relaxation - much like ours today.
Our distinctive taste is hardly surprising when you consider Radeberger Pilsner was born so close to the cultural epicenter of Dresden. Renowned throughout history for its creative and independent spirit in architecture, music, and the arts (as you’d expect from a city conceived by a king’s desire to impress the love of his life). Only from a culture that cherished beauty and style so greatly could the exceptional taste of Radeberger Pilsner flourish and flow. There must be something in that crisp Saxon air that inspired men to scale the heights of greatness in search of the ultimate experience of pleasure.
Invention coupled with ambition gives birth to greatness. In the late 1800’s, nowhere was this more evident than in the city of Radeberg, Germany. Tucked between Dresden and the Elbe Valley, Radeberg lay at the heart of the Kingdom of Saxony before Germany was a unified country. Saxons are renowned for their unwavering devotion to industry, relentless obsession with quality, and flourishing cultural freedom: the perfect landscape for the genesis of Radeberger Pilsner.
Since 1872, we’ve been guided by one single-minded pursuit: we call it “Pilsner Perfection”, the perfect combination of water, hops and barley, and a passion to share our distinctive taste with the world - first in Saxony, then Germany and around the globe.
Some follow fashion and others chase fads, but we’ve stayed true to the cause - brewing our exceptional German Pilsner in the same town - and nowhere else - for one consistent taste the world over. What’s more, it’s all we’ve ever done and all we do to this day. We’ve learnt that when your aim is true, you’ll never miss your mark.“
Sometimes it’s the small town heroes who catch the world off guard and surprise us when we least expect it. That’s what happened in 1872, when five local men of distinction from the small town of Radeberg, Germany decided to teach us all a thing or two about beer. Even more surprising, they were total amateurs - but what they lacked in experience, they more than made up for in vision, taste, and their unrelenting commitment to one thing and one thing only - brewing the finest German Pilsner the world had ever seen (or tasted). And that’s exactly what they did. They rallied the finest brew masters and devised a slew of inventions to literally turn our expectations of great taste upside down. They may have been men of relatively well situated backgrounds, but the scale of their ambition was anything but trifling - no expense was spared, no obstacle too high in their pursuit of brewing perfection.
Saxony has a long and storied history of world-class inventions - the locomotive, daily newspaper, and coffee filter to name just a few we still cherish today. The story of Radeberger Pilsner is no different. There must be something in that crisp Saxon air that inspires a disdain for the status quo in order to create the previously impossible. In their quest for extraordinary taste and quality, the founders of Radeberger Pilsner rewrote the rulebook of great brewing. If they needed something that didn’t exist, their only response was to invent it themselves. Case in point: the brewery was the first to introduce motorized cooling systems to transport Radeberger Pilsner throughout the country.
